Building Iconic Businesses


1:00 PM - 3:00 PM EDT

Hosted Virtually

1:00 PM
Performance & Strategy Presentation
Led by Aaron Holiday and Nnamdi Okike (Managing Partners, 645 Ventures)
1:45 PM
645 Portfolio Spotlight
Featuring Goldbelly, Squire, and Eden Health
2:15 PM
Building Iconic Businesses
Featuring Reid Hoffman, Partner at Greylock, Founder of LinkedIn
Discussion led by Nnamdi Okike (Managing Partner, 645 Ventures)
Reid Hoffman
Partner at Greylock and Founder & Former CEO of LinkedIn


Reid Hoffman is a Silicon Valley stalwart in the modern technology world. An accomplished entrepreneur and executive, he played an integral role in building many of today’s leading consumer technology businesses. In 2003, he co-founded LinkedIn, the world’s largest professional network that today has more than 650 million members and a diversified revenue model that includes subscriptions, advertising, and software licensing. Before LinkedIn, Reid served as executive vice president at PayPal, where he was a founding board member and responsible for all of the company’s external relationships.

Reid joined Greylock in 2009 and focuses on early-stage investing in products that can reach hundreds of millions of participants. His unique understanding of consumer behavior and a clear-eyed ability to guide startups from inception through ramped-up “blitzscaling” has made him one of the most sought-after advisors, partners, and investors today. Reid was a board observer for Airbnb and currently serves as a board director for Apollo Fusion, Aurora, Blockstream, Coda, Convoy, Entrepreneur First, Microsoft, Nauto, Neeva, Xapo, and a few early-stage companies still in stealth.

Joe Ariel
CEO and Co-Founder at Goldbelly
Joe Ariel is co-founder and chief executive officer at Goldbelly, an online gourmet marketplace featuring America’s most iconic and unique foods, such as Philly cheesesteaks and Chicago deep dish pizza. The e-commerce site, which was named one of Time magazine’s Top 50 Websites in America, now features one-of-a-kind regional dishes from more than 450 businesses. With the help of his team, food artisans from Florida to Washington—and everywhere in between—can ship their signature dishes all over the country.


Joe holds a B.A. in Economics from Vanderbilt University & is an alumni of Y Combinator.

Songe LaRon
CEO and Co-Founder at Squire
Songe is the CEO and co-founder of Squire, an all in one platform that powers barbershop operations letting businesses schedule appointments, offer loyalty programs and install contactless and cashless payment. Squire is YC backed and has raised over $100M in venture funding from top venture and growth equity investors including Trinity Ventures, Tiger Global, CRV, and Iconiq.
Prior to founding Squire, Songe worked as a corporate attorney specializing in mergers and acquisitions. Songe received his B.A. from UCLA and his J.D. from Yale Law School.
Matt McCambridge
CEO and Co-Founder at Eden Health
Matt McCambridge is co-founder and chief executive officer at Eden Health, where he leads the company’s business development, sales and corporate functions. Headquartered in New York City, Eden Health is a personal health platform designed to help companies and their employees navigate today’s complicated healthcare landscape across insurance, in-person and virtual care.


Previously, Matt was a technology and software investor at Insight Venture Partners, a leading global venture capital and private equity firm. He also serves as a board member at Areté Education, leading their efforts to build a boarding school for high school students in the South Bronx. Matt received a bachelor’s degree from Harvard University. He is based in New York City.